Win the recurring, high-value clients your firm actually wants.
Business owners, SMSF trustees and advisory relationships, not price shoppers chasing the cheapest tax return. Marketing built only for accounting firms and planned to the financial year.
Tax, advisory, SMSF and bookkeeping clients search differently and stay for different reasons. Choose your firm type to see how we approach it.
Individual and business returns, compliance and ATO correspondence. Marketing built to the tax calendar so you are visible when clients are looking.
Learn more →Recurring advisory retainers and strategic planning engagements. A longer sales cycle than compliance work; content and SEO built to match.
Learn more →Trustees searching for a firm that fits their fund. Year-round marketing for practices that work with SMSF trustees, not just at compliance season.
Learn more →Monthly retainers, BAS lodgement and payroll for small businesses. Reach sole traders and business owners searching for a registered BAS agent.
Learn more →Strategic financial leadership for founders and growing businesses. Content that demonstrates capability and attracts the right engagements before the first call.
Learn more →Investors, developers and SMSF trustees with active compliance needs each financial year. A practice area with strong year-round search intent.
Learn more →Accounting work is seasonal, clients stay for years and trust is decided before the first call. Generic marketing plans for none of that.
Searches for accountants climb from July to October, then shift toward advisory and planning. Generic campaigns tend to run the same way all year. We plan spend and content to the financial year, so you are visible when people are choosing.
A business client who stays for compliance, BAS and advisory is worth far more than a one-off return. We target the searches and suburbs that bring recurring work, and filter out the price shoppers before they reach your inbox.
People hand an accountant their finances. They check registrations, qualifications and who they will actually deal with. Your site and profiles need to show the CA, CPA, tax agent and SMSF credentials you hold, clearly and without the hard sell.
Each service works alone, but they are built to share data: the keywords that rank also shape your ads, your pages and your content.
S—01Rank in Google and the Maps pack for the services and suburbs that bring recurring clients.
S—02Search campaigns weighted to tax time and EOFY, with negative keywords that screen out price shoppers.
S—03Fast, credential-led sites with a page per service and a clear enquiry path for each.
S—04Plain-English articles on deadlines, rule changes and planning that build trust between seasons.
These are set up as part of a full engagement, not as standalone services.
Consistent LinkedIn and Facebook presence that builds the firm's authority with business owners and SMSF trustees between engagements.
Opt-in campaigns that remind clients of deadlines and planning windows, SPAM-compliant with full consent and preference management.
Instant replies to enquiries across your website forms, social channels and chat, including after business hours when your team is unavailable.
Follow-up workflows that contact every new enquiry promptly and move qualified prospects to a booked initial meeting.
Your year runs July to June, and so does ours. Campaigns ramp before tax time, run at full weight through the peak, pivot to EOFY planning in autumn and time reminders to each BAS quarter. Nothing is spent evenly by default.
Peak demand. Budgets, bids and landing pages are set before July, not scrambled in August.
Quieter search, and room for advisory, SMSF and business content that ranks for next season.
EOFY tax planning for business owners, then the ramp into the next tax time.
No mystery retainer. You know what happens, in what order, and what you receive at each step.
Not a deck of impressions and clicks. A log of every enquiry, sorted by the service it is for and the channel it came from, so you can judge value rather than volume.
| Ref | Received | Enquiry | Source | Status |
|---|---|---|---|---|
| Tax Return3 | ||||
| E-0412 | 02 Sep | Sole trader, two years unlodged | Organic | Booked |
| E-0418 | 06 Sep | Rental property, first return | Maps | Booked |
| E-0425 | 11 Sep | "Cheapest return in Kew?" | Ads | Price shopper |
| Business Advisory2 | ||||
| E-0414 | 03 Sep | Café group, restructure advice | Organic | Proposal sent |
| E-0421 | 09 Sep | Builder, cash-flow forecasting | Referral page | Booked |
| SMSF1 | ||||
| E-0419 | 07 Sep | Switching SMSF accountant | Organic | Booked |
| Bookkeeping1 | ||||
| E-0427 | 14 Sep | Monthly books + BAS, trades business | Maps | Call back |
Your service areas are agreed in writing during the audit, usually a cluster of suburbs or a city region.
A page for each city we cover, written for its business districts, suburbs and state taxes. Service areas are agreed firm by firm.
Marketing for a firm works best when the terms are clear before anything starts. These apply to every firm we work with.
Accountant Marketing is run by Lachlan, an Australian digital marketer with four years in the field and a background in paid search. He built it to do one job properly: win accounting firms the right enquiries from search, within the professional rules.
A written audit of your search visibility, Maps position, website and competitors in the suburbs you serve. Yours to keep, whether or not we work together.
Yes. Accountants, bookkeepers, SMSF specialists and virtual CFOs only. Every page template, keyword set and campaign calendar we use is built for how people choose an accountant.
We agree your service areas in writing during the audit, usually a cluster of suburbs or a city region. While we work together, we won't take on a competing firm for the same service in that area.
It depends on your starting point and competition, which the audit sets out. SEO compounds over months, so we start well before tax time and use Google Ads to cover the gap where timing matters.
No. Engagements run month to month, with no lock-in. You own your website, your Google Business Profile and your ad accounts from day one.
Your rankings for the services and suburbs you care about, a Maps pack check, a review of your website's enquiry path and speed, a competitor comparison, and whether your area is available.
Not always. If your current site is fast and structured around your services, we improve it. If it's holding you back, the audit will say so plainly and explain why.
Google Ads
Google Business Profile
Google Search Console
Meta Ads