Accountant Marketing FAQs

Yes. Accountants, bookkeepers, SMSF specialists and virtual CFOs only. Every page template, keyword set and campaign calendar we use is built for how people choose an accountant.

We agree your service areas in writing during the audit, usually a cluster of suburbs or a city region. While we work together, we won't take on a competing firm for the same service in that area.

It depends on your starting point and competition, which the audit sets out. SEO compounds over months, so we start well before tax time and use Google Ads to cover the gap where timing matters.

No. Engagements run month to month, with no lock-in. You own your website, your Google Business Profile and your ad accounts from day one.

Your rankings for the services and suburbs you care about, a Maps pack check, a review of your website's enquiry path and speed, a competitor comparison, and whether your area is available.

Not always. If your current site is fast and structured around your services, we improve it. If it's holding you back, the audit will say so plainly and explain why.

It can be. A sole practitioner only needs a steady trickle of the right clients, and a strong Maps listing plus a few focused pages can deliver that in a single area.

As early as possible, ideally in summer. Pages published in the first half of the calendar year have time to settle before July. Starting later still helps, with Google Ads covering the peak.

We write it. A partner reviews it for technical accuracy before publishing, which keeps the content correct and gives it a named, qualified author.

No, and be wary of anyone who does. We commit to the work, the method and transparent monthly reporting on the enquiries it produces.

Yes. For accounting firms the profile and the Maps pack are part of the same job, so profile setup, categories, services, posts and review requests are included in SEO rather than sold separately.

Paid ads can appear as soon as the campaign is approved and live, and the first enquiries can arrive soon after. What takes longer is learning which searches, ads and pages produce the right enquiries, which is why earlier preparation tends to pay off more than waiting for the peak to arrive.

Budget depends on the service mix, the area and what competitors are spending. We check what is being spent in your area during the audit and recommend a level that gives the campaigns enough data to learn and optimise. A very low budget in a competitive market can produce too few impressions to give the campaigns anything to work with. We will tell you plainly if the budget you have in mind is unlikely to be enough.

Yes, if a dedicated landing page can be built. A campaign that sends traffic to a page under construction or to a homepage that does not match the ad will produce very few enquiries. We can build a focused landing page for each service alongside your main site build, so the campaign can run while the full website is completed. See website design for accountants for how both projects can run together.

The Google Ads account is in your name from day one. Every campaign, keyword list, negative list, ad and conversion record stays with the firm. We remove our access when the engagement ends. You can pause, resume or adjust the campaigns yourself, or hand management to whoever you choose.

Showing a starting price or a fixed fee can help filter enquiries, because a searcher who sees the price and clicks is less likely to be calling only to compare. Under the Australian Consumer Law, any price in an ad must be accurate and any conditions must be stated alongside it. We include price claims only where the firm has confirmed the price and the conditions, and we update the ads promptly if the pricing changes.

We build from a structured foundation rather than filling in a pre-designed template with placeholder text. The layout, credential structure, service page architecture and enquiry forms are built to suit the firm's service mix and the way it wants to be found. The result is a site that reflects how the firm actually works, not how a template expects it to.

We build on a platform that the firm's team can use to make routine updates, such as adjusting service descriptions, adding team members or updating contact details, without needing a developer for every change. Technical updates and structural changes remain our responsibility during the engagement.

Yes, where it is worth keeping. We review the existing pages as part of the audit: service descriptions that are accurate and thorough can often be improved and retained rather than replaced. Pages that are thin or out of date are rewritten. We work through the inventory with you so there are no surprises about what changes and what stays.

We write the content. A partner at the firm reviews every service page and any team profiles for technical accuracy before they are published. Nothing goes live without that review. We handle the drafting and publishing work; the firm provides the accuracy check and the approval.

Routine updates, such as adding a new team member, updating office hours or refreshing a service description, are straightforward to make yourself through the content management system. We provide a walkthrough at handover. For structural changes, new service pages or SEO work, we continue as an ongoing engagement. If you ever need to move the site to a different provider, all accounts and content are already in your name. See marketing for accountants for how ongoing SEO and content work alongside the website.

Consistency matters more than frequency. A calendar that produces one well-researched, properly reviewed article each month is more useful than a burst of articles followed by months of nothing. We plan around the financial year so publication is spread deliberately, not compressed into a single period.

General information explains how the rules work and what options exist. Personal advice applies those rules to a specific person's circumstances. Website articles stay in the first category. Advice about an individual's situation happens in an engagement with the firm, not on a public page.

Yes, because content is written and approved before the peak. Articles on tax and deduction topics are prepared and go live in the months before July, when partners have capacity to review them. The firm benefits from the content during tax time without the workload falling in the same window.

Yes. If you have articles that are out of date, lack a named author or were written without a clear structure, we can review and update them as part of an engagement. This can be more efficient than starting from scratch, and it means content that already has some search history continues to work.

The articles we publish on the website become the source material for the newsletter. A short summary and a link to the full article is a natural way to fill a monthly update without writing something new. You own all the content we produce, so it can be used in any internal communication.

SEO builds organic rankings that stay visible without ongoing spend, but take time to establish. Google Ads can place your firm at the top of search results quickly and can be scaled up during tax time, but stop the moment the budget pauses. Many firms benefit from both: SEO as the foundation and Ads to cover the peak and any gaps while rankings build.

Referrals are valuable but tend to replicate the mix of clients you already have. If you want to grow a specific service line, reach a new area, or replace clients who have retired or sold their business, you need a channel that goes to the market you want rather than the one you already serve. Marketing and referrals run well together.

Yes, and for many firms that is the more efficient approach. A firm that wants to grow its SMSF administration work focuses its service pages, content and any paid ads on that topic first, measures the enquiries it produces, and then decides whether to extend to another service line. We agree the priority at the start of the engagement.

The free firm audit is the right starting point. It reviews your current website, Google Business Profile, rankings and competitors for the areas you serve, and tells you in writing what is in place and what to address first. There is no cost and no obligation to continue beyond the audit.

For content, a partner reviews each article for technical accuracy before it is published. For SEO and Ads, the main requirement is being available to approve significant changes to service pages and to respond to the monthly report. We keep demands on your team small and plan approval tasks around the firm's busy periods rather than in the middle of them.